Farmak, the leader of Ukraine’s pharmaceutical market, has topped the list of companies with the best reputation among manufacturers and importers of medicinal products in Ukraine, according to the “Reputational ACTIVists – 2025” corporate reputation management quality ranking. The winners were announced on April 3 at the International Forum PRNext’25.
This year, the jury of the ranking included 136 independent analysts, industry experts, and journalists from leading business and sector-specific media. They evaluated 650 companies across various economic sectors to identify those whose reputation management systems demonstrated the highest effectiveness, resilience, and maturity amidst the challenges of a prolonged war, recession, and reputational turbulence.
Winners in other industries included Danone, Kyivstar, Nova Poshta, WOG, DTEK, Epicentr, Metinvest, K.A.N. Development, and others.
“Communication is undoubtedly important for building a reputation. But reputation is not born from press releases, interviews, or flashy PR campaigns. It begins with how you conduct your business: whether you create a quality product, act responsibly, keep your promises, pay taxes, care for your team, and build honest and long-term relationships with partners. Communication merely reflects what lies within. And if what’s inside is order, sincerity, and integrity, then the words carry real conviction,” emphasized Alla Pozychaniuk, Head of the PR Department at Farmak.
The full list of nominees is available on the website via the link.
