Farmak’s entry, centered on the company’s 100th anniversary and the creation of the corporate film *Resilient Compound* (*Stiyka Spoluka*), won the “Best Internal PR” category at the MMR PR Case Competition 2026.
The results were announced on September 25 during the Total PR Marathon 2026—a professional event bringing together members of the Ukrainian communications community.
The *Resilient Compound* project was developed to mark Farmak’s 100th anniversary. This centenary served as an opportunity to revisit the company’s history while highlighting the people who built Farmak and continue to shape it today. The centerpiece of the project was the film *Resilient Compound*, which premiered at a screening event attended by over 600 guests.
Through the personal stories of its subjects, the film bridges different eras of Farmak’s development—from the past to the present—illustrating how the experience, values, and efforts of multiple generations have shaped the company over the course of a century.
The MMR PR Case Competition recognizes projects that demonstrate the impact of modern communications on reputation, business, and the advancement of the PR industry. In 2026, entries were submitted across 13 categories, including “Best PR Campaign,” “Employer Branding,” “Best Internal PR,” “International PR,” “Innovation in PR,” and others. Along with Farmak, winners in the “Best Internal PR” category included entries from Nova Poshta, SOCAR, 1+1 Media, PrivatBank, and others.
