Farmak’s case, dedicated to the company’s centenary and the production of the corporate film “Resilient Compound” (Stiika Spoluka), won the 2026 MMR PR Case Competition in the “Best Internal PR” category.
The competition results were announced on September 25 during the Total PR Marathon 2026—a professional event uniting members of Ukraine’s communications community.
The “Resilient Compound” project was created to mark Farmak’s 100th anniversary. This milestone offered an opportunity to look back at the company’s history while highlighting the people who built Farmak and continue to shape it today. The centerpiece of the project was the film “Resilient Compound”, which premiered as a cinema screening attended by over 600 guests.
Through the personal stories of its characters, the film bridged different eras of Farmak’s growth—from the past to the present—illustrating how the experience, values, and dedication of several generations have shaped the company over a century.
The MMR PR Case Competition recognizes projects that demonstrate the impact of modern communications on business, reputation, and the advancement of the PR industry. In 2026, submissions were featured across 13 categories, including “Best PR Campaign,” “Employer Brand,” “Best Internal PR,” “International PR,” “Innovation in PR,” and others.
Alongside Farmak, winners in the “Best Internal PR” category included cases by Nova Poshta, SOCAR, 1+1 Media, PrivatBank, and others.
