Foster Grandchildren, Farmak's social project, became prizewinner of the 8th International Festival of Advertising and Marketing “White Square”. The event was held on 14-16 April in Minsk (Bilorus).
The social project Foster Grandchildren hit the shortlist in 2 categories at the same time: "DM projects / companies" and "Image campaign". It won silver in the category "Integrated PR-campaign".
768 projects from 23 CIS and European countries were presented at the festival.
Projects were assessed by five international judging panels, which included winners of prestigious awards with judging experience at the world's leading advertising festivals, including Cannes Lions.
The White Square is one of the most business-oriented creative festivals. It includes two main blocks: creative competition and business forum to share experience and innovations in marketing and communications areas.
The Foster Grandchildren project was launched by Farmak JSC on its 90th anniversary with the support of Podil district organization of the Red Cross of Ukraine in Kyiv and the Department of Culture of Kyiv City State Administration. The purpose of the project is to draw public attention to the problem of lonely old people and assist them.
The outcome of the project was a book of recollections about the capital city: "To Live. Understanding Kyiv". Its authors were 22 oldest residents of Kyiv.
CEO of Farmak took part in a panel discussion during Kyiv Investment Forum “Local Business Development: from manufacturer to end consumer” and presented the components of successful business Paolo Di Croce, Secretary General of Slow Food International, Olha Mahaletska, Head of the Office of the National Investment Council, Iryna Danylevska, UFW Founder &...
The teams of Farmak, Alfa-Bank Ukraine, DTEK, Energoatom, FUIB, Astarta-Kyiv, EPAM, EY Ukraine, FILM.UA Group presented their projects of Integration of Sustainable Development Goals in existing business models at the final event of the international Young SDG Innovators Programme launched by the UN Global Compact. The event gathered together 148 team...
According to the expert jury, Farmak is the only pharmaceutical company nominated as “The Most Active Commercial Customer”. Zakupki.Best Award was founded in 2016. It is granted to the most active and responsible representatives of electronic trading market. “The transition to the national platform Zakupki.Prom.ua gave us a possibility to expand a number of ...