Glavсom.ua has published the rating of the most expensive national brands of 2020 based on the data and calculations by MPP Consulting. It lists leading companies from various economy sectors, including Farmak as the Ukrainian pharmaceutical market leader*.
MPP Consulting has been analysing the value of Ukrainian brands since 2007. According to the research methodology that has been developing since 2005, the brand value is calculated using a special formula, which includes a composite financial indicator, investment, geographical, technological, competitive coefficient and a unique identifier.
As Pavlo Melnyk, the Head of MPP Consulting, says, the brand is the consumer’s emotions, thoughts, impressions about the brand as a whole, including all associative links that are formed over time.
“Patients associate Farmak with efficacy. That is why our medicines are bought in Ukraine and 35 countries of the world. Our manufacturing facilities meet high GMP standards. Every year we pass more than 15 inspections from different countries that confirm the compliance of manufacturing and management processes with international requirements. Farmak brand is based on its quality and responsibility to the consumer,” said Volodymyr Kostiuk, Chief Executive Officer of Farmak.
It is worth reminding that Korrespondent.net has already evaluated brands this year. For more details, please see here.
* based on volume of sales of medicinal products in monetary terms, according to Proxima Research
