On April 21, 2021, the rating of TOP 50 most valuable brands in Ukraine was published by the Korrespondent magazine. The list of companies representing various industries also includes Farmak as a leader of the pharmaceutical market*.
Top 50 most valuable companies include market players representing food and alcohol industry, fuel and energy complex, construction business, online commerce, pharmaceutical manufacturers, distributors of household appliances and portable electronics, retail chains etc.
“Brand value is primarily evaluated by the level of consumer confidence in the company. We gain this confidence due to European-quality products and a responsible approach to doing business. Every year we invest up to 95% of our profits in development, modernization of manufacturing facilities, scientific developments and technologies. We are a bona fide taxpayer and ensure decent working conditions for our employees. Farmak brand value is created due to a combination of these aspects,” said Volodymyr Kostiuk, Chief Executive Officer of JSC Farmak.
When evaluating the brands, the magazine team took into account advertising activity, analysed the presence of brands on TV, online and on external media. The communication component and selective reputation indicators were also considered.
Farmak is a leader of the pharmaceutical market with almost 6% share. The medicinal products manufactured by the Company are presented in fourteen therapeutic groups. The portfolios mainly consist of anti-cold, endocrinological, gastroenterological, cardiological and neurological medicinal products. Farmak launches about 20 new medicines annually; they are multicomponent, modern products needed by millions of people living both in our country and abroad. Currently, about 100 medicinal products are in pipeline.
* based on volume of sales of medicinal products in monetary terms, according to Proxima Research.
Each city or town has its own traditions. We follow the old and develop the new ones ourselves. It has become a good tradition for Farmak to congratulate Shostka on its Town Day in a sporty way. The anniversary race “Farmak: Run for Your Health” has been held by the Company for the fifth time. […]
The 5th anniversary race organized by Farmak on the occasion of Shostka Town Day will be held with the support of the local authorities in an offline format under the motto “Run a race and take care of your health!” The race will take place on September 3 in Shostka as part of the celebration of […]
TOP 50 successful Ukrainian brands with a stable reputation and a high level of customer confidence have been determined by the Focus expert magazine. Farmak as the Ukrainian pharmaceutical market leader is among the best. The rating includes both brand companies and brand products from different segments: retail, pharmaceuticals, food industry, telecommunic...