NV magazine and the research company MPP Consulting have compiled a list of the most expensive brands in the country. Farmak was also included in the top 50 list, receiving the highest rating in the Medicine and Pharmaceuticals segment.
The total expected value of the most expensive brands in Ukraine is $2.4 billion. The list includes retail and e-commerce companies, manufacturers of food, alcoholic and non-alcoholic drinks, household goods, telecommunications, fuel, and energy companies.
As MPP Consulting experts explain, brand value is solely the value of a trademark without taking into account production facilities, company infrastructure, patents, inventions, and other material or intellectual values. The formula for calculating brand value is the product of four coefficients: investment, geographic, technological, and competitive, as well as a unique identifier and a composite financial indicator.
For thirteen years in a row, Farmak has been the leader of the Ukrainian pharmaceutical market in terms of sales of medicines in monetary terms*. Today, products of domestic manufacturers are represented in Ukraine and more than 50 countries around the world.
*according to Proxima Research
