The Farmak company has implemented a social project for the safety of young pedestrians on the road. As part of the “Farmak. Light for Life” project, the company provided all the students of the Shostka City Territorial Municipality with reflective elements, giving more than 7,000 bracelets to schoolchildren. Also, as part of the initiative, students watched an educational video that explains in an accessible way how to minimize the danger of pedestrians at night. The project was implemented with the support of the Shostka City Council.
“Besides the war, the lives of Ukrainians are daily taken away by accidents on the roads. We hope that our initiative will help create a culture of safe behavior on the road and make children and adults think that simple rules can save lives,” comments Yevgeniya Piddubna, Director of Corporate Communications at Farmak.
Due to the constant shelling of the enemy and power outages, the lighting on the streets of cities and villages can be dimmed or even turned off. And this is an additional danger for pedestrians. At risk are children who go to school early in the morning or return late in the evening from clubs. Due to poor visibility, the driver may not notice pedestrians on the road in time. That is why it is essential to wear a reflector at night. 25-30 meters is the distance at which a person is seen by the driver of a car with the dimmed headlights on. The reflector returns the light from the headlights of the car back to the driver, so the driver will see a pedestrian with a reflector at 150-300 meters. This is quite enough to react and avoid a dangerous situation.
“The enterprises of our community operate in a rather limited mode. But at the same time, they study the needs of society and find an opportunity to implement important social projects. We are grateful to Farmak for taking care of the safety of the lives of our students, thank you for your cooperation,” comments Daria Hrebenyuk, Head of the Economics Department of the Shostka City Council.
This project should draw the attention of pedestrians to the dangers on the road. Which because of the war has intensified even more. According to the Patrol Police of Ukraine, the most common traffic incident is a pedestrian collision. And the number of accidents in some regions of Ukraine in 2023 increased to 60% compared to the same period last year.
