The Directory of Drugs Equivalence Rx Index will be a unique edition for Ukraine. It will appear in late July 2016.
The equivalence directory was created by specialists of the Clinical Diagnostic Center of the National Medical Academy. This reference book contains evidence of a drug efficacy, not in relation to trade names but per active substances (molecules) and drug manufacturers.
This book will be of high relevance for physicians of all specialties, pharmacists, students of medical and pharmaceutical schools in search for drugs and their analogs, writing prescriptions, clarifying information on dosage and so on. If, for example, an active substance or a trade name is known, by using the comparative table one may quickly pick up an analog in the required dose and form from the full list of available medicines. This option would be useful for pharmacies, when some drug is unavailable, a pharmacist will be able to find the optimal replacement quickly.
Project managers applied to all pharmaceutical companies of Ukraine to provide evidence of effectiveness of their drugs. However, only Farmak has provided such data so far.
Paul Dovhosheya, Head of the Medical Marketing Department of Farmak: “This book shows that we are transparent and open to customers and clients. Our company may easily provide such information, because we have much research evidences”
Data collection and systematization took much time. But the project’s potential is worth doing it. According project managers, such Directory will be available at every pharmacy and hospital. Also, patients will actively use it. An electronic edition is also pending.
Vlast Deneg [The Power of Money] magazine has published the rating of TOP 25 successful marketing campaigns held in the Ukrainian market in 2020 – the first half of 2021. The rating includes marketing projects implemented by both domestic companies and Ukrainian representative offices of foreign companies. The leaders include: Farmak, Carlsberg Ukraine, Avon...
Each city or town has its own traditions. We follow the old and develop the new ones ourselves. It has become a good tradition for Farmak to congratulate Shostka on its Town Day in a sporty way. The anniversary race “Farmak: Run for Your Health” has been held by the Company for the fifth time. […]
The 5th anniversary race organized by Farmak on the occasion of Shostka Town Day will be held with the support of the local authorities in an offline format under the motto “Run a race and take care of your health!” The race will take place on September 3 in Shostka as part of the celebration of […]