On December 9, the Europa Plaza business center hosted an awarding of the winners of the Best Corporate Media of Ukraine 2022 Contest. The jury of the competition analyzed the communication projects of the largest Ukrainian companies and determined the best among them. Farmak projects received three Grand Prix awards at once.
Such large companies as Nova Poshta, Carlsberg Ukraine, DTEK Energy, UKRSIBBANK, PUMB, and others took part in the competition. According to the organizers, communications specialists acquire new competencies in wartime and implement outstanding projects. Even in military circumstances, Ukrainian communications specialists continue to create creative products filled with Ukrainian meanings – the will to win, faith, unity, fortitude, witty humor – even in military circumstances – with periodic outages of power, heat, and communications.
But the most important criterion for the competition jury in choosing the winners was not just vibrancy, but the effectiveness of the implemented projects. It is by this principle that the pharmaceutical company Farmak received the three highest distinctions:
“During the war, we re-evaluated the importance of a proper communication strategy between a company and its employees and consumers. Since the beginning of the war, the business has become a benchmark of stability for people. Everyone understood that if Nova Poshta works, Farmak works, banks work, and mobile operators provide communication, then our life goes on. The ability of companies to calmly, without unnecessary drama, convey information to society, even about the serious challenges of the war facing business, played an important role. The same pertains to the employees. After all, they also want to know what is happening in the company, what is our plan of action in case of any crisis. Therefore, the awards received once again confirm that our communication specialists are professionals who can remain effective in any conditions,” says Yevgeniya Piddubna, Director of Corporate Communications at Farmak.
